AUB’s HOUSE OF CARDS
Project Completion & Launch
After an intensive two-day final build phase, Beavertown Brewery's second pop-up shop successfully launched creating a vibrant retail experience in the heart of East London.
This year's project delivered significant environmental improvements, demonstrating our commitment to sustainable activation design:
Carbon Emissions Reduction: 35%
2024: 2.4t CO2
2023: 3.7t CO2
Total Reduction: 1.3t CO2
Sustainable Design Strategy
Our approach to reducing environmental impact focused on three key areas:
Asset Reuse & Refresh - Strategic reuse of the previous year's display elements and fixtures, giving existing materials a fresh purpose while maintaining brand consistency.
Creative Deconstruction - Thoughtful dismantling and repurposing of old assets to create new display components, extending material lifecycles and reducing waste.
Optimised Production - Streamlined printing requirements through digital alternatives and efficient material planning, reducing both waste and transportation needs
Collaborative Success
The emission reductions achieved demonstrated the power of strong client partnerships and careful planning. Working closely with Beavertown Brewery, we were able to implement sustainable practices without compromising the activation's visual impact or brand experience.
This project exemplified how creative problem-solving and environmental responsibility could work together to deliver exceptional results while minimising ecological impact.
